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Lead Label Contest


Hernán Callo's Winning Entry

October 16th, 2008 - Winner Selected!

Congratulations go out to Hernán Callo for winning the Lead Label Contest! Quite a few entries were submitted for this contest (over 70 in all!), making for a difficult decision on part of the game's author, Simone Serra. Hernán submitted several unique labels, and Simone chose Hernán's seventh entry as the label that will grace copies of Lead sold in the AtariAge Store. For his winning label design, Hernán Callo will receive a $50 gift certificate in the AtariAge Store, as well as a copy of Lead once it is available for purchase.

Congratulations to Hernán Callo and to all the participants who took the time to enter the contest and show off their talents! You can view all 74 submissions below and discuss the contest (and results!) with other AtariAge visitors in our Contests Forum.

Will you lead?

Find the answer by travelling through the 20 tunnels of Lead, where you'll have to fire at incoming enemies, dodge deadly asteroids, scramble past menacing sentinels and catch wandering satellites to survive, and finally prove to yourself that you can do it.

Lead is a fast paced action game created by Simone Serra, whose first Atari 2600 homebrew release was the unique collection of puzzle and rhythm games in Sync.


AtariAge and Simone Serra are sponsoring a contest to create original artwork for Lead. This label artwork will appear on all copies of Lead, which will be released at the beginning of December in the AtariAge Store. This artwork will also be featured on the cover of the manual created for Lead. You can learn more about the game's development by reading about it in our Homebrew Discussion Forum.

If you'd like to try the game out before beginning on your label masterpiece, you may download the latest publicly available version here.


The winner of the contest will receive a copy of Lead in cartridge form, featuring their winning label design. The winner will also receive a $50 gift certificate in the AtariAge Store. The contest will run until 11:59pm (EST), Sunday, October 12th, 2008 and all submissions must be received by this time! After the contest has ended, Simone Serra will select one of the entries as the label to be used for Lead.

How to Enter

Both a main label and an end label must be included with your submission. For your label to be considered, please understand these guidelines and conditions. Any questions may be directed to

Main Label - There are no restrictions for the artwork or layout for the main label, so you are free to create anything your imagination (and artistic skills) can conjure up. Please keep in mind that this artwork will also appear in the manual created for Lead.
End Label Text - The end label must contain the game's title, Lead.
Main Label Text - The following text should appear on the main label:
  • Lead
  • Copyright © 2008 Simone Serra

Optionally you can also include:

  • Use with Joystick Controller
  • One Player Only

Clearly Legible Text - All text on the label must be clearly legible at the size the label will be printed (see below for actual dimensions). Please keep this important consideration in mind while you are designing your label.
Multiple Submissions - While we will gladly accept multiple submissions, we ask that each label be unique from your any previous submissions in some significant fashion. We reserve the right to reject labels that differ only in color or some other minor attribute from previous entries. We will gladly replace previous submissions with new entries if you so request.
Use of Copyrighted Images - If you use any copyrighted images, you must seek permission from the copyright holder before using that image as part of your label. Likewise, any labels that use artwork from a previously submitted label will be rejected.
Permission to Reprint - By submitting an entry (or entries) to this contest, you agree to allow AtariAge and/or Simone Serra to reproduce your submission(s) without your having to grant permission or receiving compensation for the right to do so.

Labels should be saved in a non-lossy image format such as PNG, TIFF, PCX, or BMP. If you need to save your image using JPEG for some reason, please use a minimal amount of compression. In order for the label to look good when printed, it should be saved at 200dpi or better. If you are concerned about large file sizes you can drop us a line before mailing the file, but generally anything under 10MB will not be a problem.

Please take care to make sure your label is proportioned correctly. You may download these graphics to assist in this effort:

Please do not send your labels already attached to these templates, they are provided only to help you properly frame your label. We will shrink and crop your label to the correct size and place it on the templates for inclusion on this page where others may view them. The original, high-resolution submissions will be sent to Simone Serra when the contest is complete.

Actual label sizes when printed are 2 3/4" x 3 3/8" for the main label and 2 3/4" x 9/16" for the end label. If you have artwork that goes to the edge of the label, you will also need a 1/4" bleed around the edges. This bleed isn't necessary for the contest, but if your label design is chosen as the winner it will be necessary in order to print the label.

Label submissions and questions about the contest must be sent to We will post submissions publicly on this page as we receive them. The contest may also be discussed in our Contests Forum. For some inspiration, you can view some of the many labels submitted in previous label contests:

  • b*nQ Label Contest
  • Krokodile Cartridge Label Contest
  • Elevators Amiss Label Contest
  • Rainbow Invaders Label Contest
  • Medieval Mayhem Label Contest
  • Backfire Label Contest
  • Strat-O-Gems Deluxe Label Contest
  • Climber 5 Label Contest Page
  • Go Fish! Label Contest
  • Qb Label Contest Page
  • Man Goes Down Label Contest
  • Gunfight Label Contest Page
  • Ultra SCSIcide Label Contest
  • Mental Kombat Label Contest Page
  • Remember, the contest ends at 11:59pm (EST), Sunday, October 12th, 2008!


    Click on any image for a larger version. Click on Submitter or Date Submitted to sort by either. Click again to reverse sort.

    LabelSubmitterEntryDate Submitted 
    Paul Jeffery19/23/2008
    Quentin Tracy19/23/2008
    Rhys Marshall19/23/2008
    Rhys Marshall29/23/2008
    Holger Bommer19/24/2008
    Olaf Pieters19/24/2008
    Olaf Pieters29/24/2008
    Quentin Tracy29/24/2008
    Robert Gillespie19/25/2008
    Ivan Machado19/26/2008
    Jason McCormack19/26/2008
    Robert Gillespie29/28/2008
    Tanner Walters19/29/2008
    Dan Monceaux19/30/2008
    Quentin Tracy39/30/2008
    Tanner Walters29/30/2008
    Tanner Walters39/30/2008
    Korey Traynor110/1/2008
    Korey Traynor210/1/2008
    Tanner Walters410/1/2008
    Tim Lehner110/1/2008
    Tanner Walters510/2/2008
    Tanner Walters610/2/2008
    Eric Rushford110/4/2008
    Olaf Pieters310/4/2008
    Hernán Callo110/5/2008
    Hernán Callo210/5/2008
    Michael D'Onofrio110/5/2008
    Gray West110/6/2008
    Hernán Callo310/6/2008
    Hernán Callo410/6/2008
    Hernán Callo510/6/2008
    Renato Brito110/6/2008
    Renato Brito210/6/2008
    Renato Brito310/6/2008
    Renato Brito410/6/2008
    Hernán Callo610/7/2008
    Hernán Callo710/7/2008
    Tanner Walters710/7/2008
    Tanner Walters810/7/2008
    Nathan Strum110/11/2008
    Nathan Strum210/11/2008
    Nathan Strum310/11/2008
    Nathan Strum410/11/2008
    Nathan Strum510/11/2008
    Nathan Strum610/11/2008
    Nathan Strum710/11/2008
    Nathan Strum810/11/2008
    Nathan Strum910/11/2008
    Nathan Strum1010/11/2008
    Nathan Strum1110/11/2008
    Nathan Strum1210/11/2008
    Nathan Strum1310/11/2008
    Nathan Strum1410/11/2008
    Nathan Strum1510/11/2008
    Nathan Strum1610/11/2008
    Nathan Strum1710/11/2008
    Darrin Rose110/12/2008