moycon, on Mon May 12, 2008 5:00 PM, said:
The picture is nice on both formats…but it’s not $24-$35 a movie nice.
My thoughts exactly. Here's the deal Joe Regular consumer sees:
- Some new formats with funny names are on the market, and there are two of them, on top of DVD.
- One of them died completely, and he knows a guy who knows a guy who wasted $300 because of that
- If the sales person manages to explain it so it interests him at all, he is made aware that the only upgrade over DVD is a clearer picture, and then only if he spends a lot more money and buys himself one of those fancy new TVs
- The sales person also, because of his training, tries to convince the guy that in order to see this upgrade he needs to buy expensive cables (this being a complete lie, but Joe Regular doesn't know that).
- Joe regular looks through the selection of movies and notices it is much, much smaller than the selection on DVD
- Joe Regular looks through the selection and realizes it is much, much more expensive than DVD (which, because of the huge catalog and wide acceptance has hundreds of movies at discount for $5).
- Joe Regular lives in the world's biggest consumer market and is worried about his money because of the huge housing crisis. He doesn't have a lot of extra cash for a new expensive TV, and if he does he doesn't have the cash for a new player, and if he does he doesn't have the cash for the "required" expensive cables, and if he does he doesn't feel like spending two or three times more for many of the movies, and if he does he already has a DVD player in every room of his house and isn't that interested in replacing all of them.
- Just as players get cheap enough, cheap cables are shown to be as good as expensive ones on the local news Joe watches, the library becomes sizeable, there are many movies in the bargain bin, the recession ends, and Joe has upgraded to high def TV anyway a real replacement format emerges that Joe sees the advantage of right away. You can record to it, it remembers your place if you take the movie out and put another one in, it lets you add your own bookmarks and keeps those bookmarks in any player you put it in, plus it is high def.