mcjakeqcool, on Thu May 14, 2009 9:51 AM, said:
I am of the opinion that Coleco did more damage to the games industry then Atari, and went a long way to causeing the game crash of '83, the many mistakes such as a glut of peripherals which confused gamers, the Coleco Gemini which brought a corporate battle between Atari and Coleco and the failed Adam computer, not only brought significant damage to the Industy worseing the effects of the game crash of '83 but also damaged Coleco as a company, who went bust in 1989. Let me know what you think about this post and tell me you're opinions on the subject.
What I'd like to ask is, if all this is true, how did any of it do damage to Atari? Atari had a huge install base and was massively popular. Even if the Coleco hadn't done a single thing right,
EVER, that would have only turned consumers away from Coleco. Likely they would have turned right back to the Atari they knew and trusted. If at that point, Atari failed, it would have to be because of something else. Today, we know that to be gross mismanagement from within Atari.
I will accept that the glut of peripherals hurt the industry, but I can't see it being more significant than Atari trying to support two (and later three) systems at once, plus its own computer line.
I'm going to try and draw a comparison, which is admittedly not perfect, but it might help anyway. Let's say that an analogy could be made to today's market, with Sony now playing the role of Coleco. In this generation, Sony has made some big mistakes and lost a lot of market share. To react to this, they've released a stupid number of SKUs that vary widely in terms of backwards compatibility*, a VERY confusing thing to the average consumer! Sony's taken it on the chin this generation. Does that mean it's hurting the industry as a whole? Hardly. Nintendo and Microsoft are
prospering in the wake, as would any competent company in such a situation. When your competition starts bleeding green, grab a sponge! That wasn't the case with Atari, though... even without Coleco's help, they were prepared to fail in their own special way.
What caused the Crash was the natural end of the first major generation of hardware, and the industry not being prepared to transition into the next generation. There was no historical precedence for this, so rather than have a gradual upgrade as we see today, the industry as a whole entered a two-year stammer.
What we didn't understand at the time was:
*Even successful systems cannot be supported indefinately. A hardware upgrade should occur periodically.
*Even successful games cannot be re-issued indefinately. Make new games, or make sequels to the old, but customers will only re-buy the same titles so many times.
*Crap games will exist. It is natural that they be cheaper than good games.
*Computers did not become our universal do-everything gadget. There is still room in the world for regular set-top boxes. (Prediction: in the next 10 years, we'll learn the same lesson all over again regarding cell phones)
*There will always be a group of people who will buy video games, it is not a fad.
... and that's about it. Some of these misconceptions continue to pop up today in mutated form, but I don't see the market ever being as damaged as it was in '83.
*Yes, MS has a lot of SKUs too, but theirs vary only in storage space and connection cables-- Significantly easier concept for the average shopper than hardware support vs. software support vs. no support.