Funny... never heard of the phrase "Black Friday" until maybe the late '90's-early 2000's and I literally grew up working/managing/slaving away in retail. Fiddlepaddle's recollection is spot on. Not that people didn't shop after Turkeyday, but that was only part of the story. I think most just wanted to get out and do something outside the house since they felt so 'claustrophobic' at home with their relatives. Some chose to drown themselves at a Bar instead of shopping. lol We did experience the phenomenon of that free Cabbage Patch give-a-way though, although wasn't as bad in Chicagoland as I guess it was elsewhere in the country.
But anyway about this black friday nonsense, I was aghast to see stores advertising they'd be open at 3am, 4am, 6am, etc. Again, I have a LOT of retail experience under my belt. Earliest we would ever open was 8am back in the day (Sears), but during the mid-late 2000's, their greed DID cause them to change their M.O. that way and it became earlier and earlier. Last I worked there, we'd open at 7am for "black friday". Total waste of time as a commissioned salesperson. No gross margin in those "door busters"(another worthless marketing phrase) obviously and the masses could barely ever stand to be up sold. And of course on the next day, MOST of the junk you did accidentally ring up would be returned because people discovered too late that they made a bad purchasing decision(despite warnings by the knowledgeable salesperson). And the few that took 1/2 hour to convince they should be buying something nicer would return their stuff because as they sat at home with their friends/family, relate their shopping experiences, etc... some frugal bastard would always convince them to return their nicer purchase for something cheaper, because: 'you don't need to spend that much'. Yeah, Johnny shortchange with little to no knowledge of electronics, all_of_the_sudden was a more trusted consumer advocate. Ugghh.. so glad to be out of retail. American shopping behavior today is more wishy-washy than ever and anyone that continues to support this worthless practice should be ashamed of themselves. Glad to see people spending money (that's not the point), but to be blindsided by such blatant marketing tactics is ridiculous to me. Retailers need your money throughout the year on decent products. Not all at once on products that's not even worth their time to stock. And no, the age old mindset of getting foot traffic in brick and mortar in the hopes of making a better sale is all but obsolete today. Plenty of mall walkers out there not spending a dime
Edited by save2600, Sun Nov 29, 2009 9:14 AM.