Posted Tue Nov 12, 2002 10:21 AM
For him to call it 'revisionist history' is incorrect. The definition of that means attempting to re-write history by altering the facts, and I don't see any examples of that here. The video is of course biased towards towards the VCS department (perhaps it should have included a subtitle alluding to that...), but the VCS was by far the most influential product ever produced by Atari, and that's logically the audience you would target. Not to say he couldn't add other volumes covering other aspects of the company, but he's simply sticking to what he knows best.
As for it failing to cover the internal conflicts, I doubt you'll find many people willing to spend their time and money on 20-year-old tales of bickering, just as I doubt Warshaw would be willing to interview any ex-marketing folks. At Atari, the marketing department was marketing run amok. I've talked at length with close to a dozen ex-Atari programmers, and this is a common thread with all of them - here you had a department comprised of people who were totally unfamiliar with the product, and yet had influence over what products should be created and who to market them to! With that scenario, it's inevitable there's going to be friction with other departments. Marketing and lack of recognition (both artistically and financially) were the major reasons people left. Given that background, I wouldn't expect to see an opposing viewpoint from a story told soley by programmers.
Ironically some of the facts Crawford stated might be considered revisionist history. Since he was only in the VCS department between 79-80, any information he knows about it is second-hand at best. On Tod Frye and Pac-Man: Atari created the situation that led to him demanding the creation of a royalty program (and rightly so), but another important factor here Crawford didn't mention is that at that time both Frye and Warshaw were approached by 20th Century Fox to head up a VCS programming division. He might not have been as outspoken without that offer to fall back on if Atari called his "bluff". If he either took or erased his Pac-Man code, he could have faced a lawsuit or even criminal action (and/or possibly leading to him being 'blackballed' in the industry). At worst, the game would have been delayed, which is what should have happened all along. Over the years the blame has fallen squarely on Tod, but Atari had the final say and chose to release it.
The deal for the E.T. home rights was completed at the end of July, not June, giving Warshaw at most 6 weeks to program it, not 9. Also, his comment that his game "would make the movie famous" was certainly spoken in jest, if true (given his persona as being the "stand up comedian" of the department, it's certainly plausible!), since at that point the movie was already the highest-grossing film of all time. In his own words he admitted the game's concept was weak, but from a technical viewpoint, I think did an incredible job with it. Whether someone else could have done a better job is debatable. In this case, Atari (1) paid far too much for the rights - something like 35 million (?), (2) didn't allow enough programming time, and (3) over-produced the game, which led to the infamous landfill story. Even accounting for all returns, the game sold over 1 million copies, but they produced approx. 4 million! They would have had to sell at least half that to break even. They knew it was a risky gamble to take, especially after Pac-Man.
In both situations, Frye and Warshaw took advantage of a company that routinely took advantage of its employees - namely the programmers. They both saw an opportunity of a lifetime and took it, and I'm sure neither have any second-thoughts about it. Would you?