CD-i, on Thu Jan 20, 2011 6:36 AM, said:
The_Laird, on Wed Jan 19, 2011 5:57 AM, said:
CD-i, on Wed Jan 19, 2011 2:53 AM, said:
Jack tramiel is what happened
Jack wasn't in charge then, Sam was
Yes, at e3 Sam was in charge and they announced a big advertising campaign. Shortly after e3 Sam got a heart attack and Jack took over. Instead of doing a huge advertising campaign he cancelled projects and prepared Ataris fusion with jts.
Nah, I think the Sam comment was almost right on.

It's come up many times since this old thread, but Marty's quote summarized it rather well:
http://www.atariage....12#entry1823912
That, and this on Jaguar era spending vs revenue.
http://www.atariage....59#entry2126059 (granted, the successful 1993 hype facilitated in Atari securing loans/investment capital that kept them going in the short run -and helped them win ongoing litigation- but the very fact they were in such a bad position in 1993 is the real issue

-and problems that continued under the Jaguar, albeit exacerbated by Atari's already weak position compared to Atari Corp's late 80s)
Aside from the impact of that hype that the focus on the Jag facilitated, you could argue that keeping the Computers and Lynx going would have been healthier business-wise in general at the time. (the Lynx was still selling -and was more popular than the Game Gear in some European regions- plus it had room for a 3rd model with further consolidation/cost reduction and the advent of acceptable quality reflective -non backlit- color LCD screens in the mid 90s would push that even more on top of a critical reduction in battery life -something Sega totally missed out on with the Game Gear, and computers were more or less dead in the US, but not in Europe -in hindsight, CBM's collapse opened a gap as well prior to PCs really taking over in Europe)
Hmm, actually, lack of emphasis on Europe was one of the critical failings of the jaguar as well: Europe dropped from the test market in '93, delays in introducing it to Europe in '94, and chronic shortages in general with the US apparently getting priority in supply -in stark contrast to what happened with the ST in the late 80s. (given their position in 1993, Europe was the only place they had a chance in hell of having any sort of decent/stable long-term market position, let alone the much greater feasibility of viral marketing due to the denser populations and stronger magazine culture -and where a huge chunk of developer talent resided at the time, especially if Japan was off the table)
Anyway, interesting video, I need to check the jag forums more often.
Also interesting to note the substantial events going on at that same show with Sega's ill-fated early release of the Saturn and Sony's showstopping "299" announcement.
Edited by kool kitty89, Mon Feb 28, 2011 5:12 PM.