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What if the ST had had an open expansion architecture?


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#1 kool kitty89 OFFLINE  

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Posted Thu Jun 2, 2011 6:26 PM

What do you think would have happened to the ST if Atari supported flexible, open-box expansion from day 1? Just flexible expansion support (apple II/PC style) without any other changes to the base hardware/chipset, just the configuration of the system and form factor. (limit the expansion to a single, universal expansion port on console models with external expansion modules also available -having fully featured desktop box models from the start would have been important for establishing the standard, let alone non-expansion related issues like the more professional "look and feel")

Easy RAM upgrades, added coprocessors (blitter, DSP, co-CPU, etc), added video cards, sound expansion, etc, etc. (not just limited by Atari's offerings either, but 3rd parties pushing things as well -especially significant if/when Atari was lagging in their own upgrades/enhancements/peripherals)

The bottom end models would have been basically identical other than a proper expansion interface in place of the cart slot . . . hell, having a standardized expansion interface could have more easily allowed even lower end models that omitted some less necessary features for low-end users (with add-ons including those features -things like the MIDI interface and corresponding ACIA, perhaps 256k of RAM, and maybe dropping the keyboard for a form factor closer to the 130XE . . . there's the ACSI, parallel, and RS232 ports too, but those would only save the cost of the connectors as the chips were all needed for other purposes).


What impact would have had on the ST's short and long-term success in the ST's various regional markets?




One other consideration could have been aiming at greater PC compatibility on the software end. Atari already had the DOS compatible file system of GEM, and PC compatible floppy formatting, so it would mainly have been a matter of software developers supporting cross-platform standardized formats for text, graphics, etc, etc. (plus, you'd need to get a 5.25" external FDD for real PC intercompatibility until the late 80s, and you'd need DS 3.5" drives for proper compatibility as well)

Edited by kool kitty89, Thu Jun 2, 2011 6:32 PM.


#2 akator OFFLINE  

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Posted Thu Jun 2, 2011 7:12 PM

View Postkool kitty89, on Thu Jun 2, 2011 6:26 PM, said:

What do you think would have happened to the ST if Atari supported flexible, open-box expansion from day 1?

I doubt anything would have significantly changed in the marketplace. Microsoft would have still been the OS winner of the 90s. Microsoft didn't win because of innovation or technology, but primarily because of their business practices. Changing the technology would not have affected the outcome, since which company had superior tech and software was not the determining factor of which companies dominated the markets and survived.

#3 nathanallan OFFLINE  

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Posted Thu Jun 2, 2011 8:31 PM

Atari woudl have had more of a presence in the market for a lot longer, but I agree with akator, I think the end result would have been the same as far as the future of computers would have been concerned.

BUT Atari might still be in business as a computer place these days, making standard systems.

#4 wood_jl OFFLINE  

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Posted Thu Jun 2, 2011 9:02 PM

As poorly as Atari marketed the ST line in the United States, I don't think ANYTHING would have helped, over here. The local Atari dealer (Anchorage) used to buy stock from places like CMO (Computer Mail Order) because they could get STs and he couldn't (problem seemed to grow worse as the 1980s grew to a close until they closed). So even when there was demand for what they did offer, Atari Corp. didn't deliver. A better product won't help, in those circumstances.

Edited by wood_jl, Thu Jun 2, 2011 9:03 PM.


#5 oky2000 OFFLINE  

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Posted Fri Jun 3, 2011 3:56 AM

What you need to remember is by the mid 90s price/performance for CPU started to move completely to the x86 camp far and away from 030 and 060 based machines (020 and 040 were the only viable price/performance option for Commodore/Atari really) so unless in the 486 and onwards days Atari had built an x86 based machine (not necessarily a PC compatible) to maximise the cost/benefit of using 486/Pentium for CPU grunt it wouldn't have mattered.

And unless a particular expansion sold 10,000s you would never see it supported in games, and therefore nobody would buy it for home use anyway.

#6 kool kitty89 OFFLINE  

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Posted Fri Jun 3, 2011 4:18 AM

View Postakator, on Thu Jun 2, 2011 7:12 PM, said:

View Postkool kitty89, on Thu Jun 2, 2011 6:26 PM, said:

What do you think would have happened to the ST if Atari supported flexible, open-box expansion from day 1?

I doubt anything would have significantly changed in the marketplace. Microsoft would have still been the OS winner of the 90s. Microsoft didn't win because of innovation or technology, but primarily because of their business practices. Changing the technology would not have affected the outcome, since which company had superior tech and software was not the determining factor of which companies dominated the markets and survived.
Yes . . . but MS only managed that because of the dominance of the PC and due to a lack of really competent competition. (IBM had a real chance with OS/2 . . . a DOS compatible multitasking GUI based OS years ahead of anything MS had -win 9x was a long way off and still not as good as the contemporary OS/2 Warp and NT was even further off from being stable and wasn't very DOS compatible at all)
IBM just failed on the marketing end. (lots of different arguments on that, but IBM's bureaucracy getting in the way seemed to have been a big part of it)

But again, back to the hardware and marketing/market model end: MS won because they were supporting the sinning platform (had they just supplied the Mac's OS -or similar, that wouldn't have been possible).
The PC won because it had the right mix of properties to penetrate the mass market from a technical and marketing standpoint: it had OK hardware -mediocre in many areas, but great in some specific areas- with the massive value of open box expansion -a la Apple II- and you had it backed by one of the most prestigious names in the industry (and a professional form factor, of course). And then there's the REAL kicker: a massive rise in competitive clone manufacturers and Microsoft to provide OSs for those systems (IBM couldn't even hold onto OS exclusivity and their later attempts to counter/compete with a broader market was riddled with mistakes -PCJr and PS/2 had a ton of potential missed by bad decisions -in the Jr's case, you've got Tandy showing more what it could have been)

So, I guess that sort of implies that the ST (or any computer platform) really needed competitive cloning (or licensed production) and huge/diverse mass production to have any chance of competing in the long run with the likes of the PC. (unless it could hold on in a more dedicated niche market as the Mac ended up doing -though even the Mac survived in part due to establishing nearly complete PC cross compatibility for work files and such -it took a long time though, much longer than the ST potentially could have done it ;))
As it was, the ST was mainly niche in the US market, but it was anything but in Europe.




But on the issue of the OS, aside from MS in general, enhancing TOS could have been problematic (and proved to lag somewhat in the ST's life), though that could depend more on investment in OS development and available funds. (that's also assuming that switching to a MS produced/licensed OS would never have been a possibility)








View Postnathanallan, on Thu Jun 2, 2011 8:31 PM, said:

Atari woudl have had more of a presence in the market for a lot longer, but I agree with akator, I think the end result would have been the same as far as the future of computers would have been concerned.

BUT Atari might still be in business as a computer place these days, making standard systems.
Atari missed that chance with their PC series. Actually, I don't know much about their attempts in the clone market other than getting started in '87 with the PC-1 and then switching to more generic off the shelf based machines with the PC-3, 4, and 5 as well as the ABC line.

Atari Museum doesn't have much info on their machines, though given the other info I can find online, they seem to have been a bit above average for lower-cost clones of the time (albeit I'm not sure of their pricing).

Atari Museum mentioned that for the PC-3 onward, Atari opted for off the shelf motherboards rather than the custom boards of the PC-1 (which apparently couldn't compete cost wise against the high volume mass produced off the shelf boards).
However, given these:
http://www.atarimuseum.de/pc4.htm
http://www.atarimuseum.de/pc3.htm
http://www.atarimuseum.de/pc1.htm

It looks like the later PCs also used pretty integrated single-board designs with onboard video, so either they found a good source for off the shelf boards with onboard video (integrated CGA/EGA/VGA/MDA/Hercules support), or they were still using custom motherboards, but with ISA slots and a big box desktop form factor. They also all appear to have had FPU sockets


It seems like Atari may not have sold their PCs in Europe (or very limited in the US), which seems quite odd given the niche market in Europe at the time. (Atarian63 also mentioned that has Atari dealership never had any of the Atari PCs come their way)


By the end of the 80s, Atari probably would have had a much better chance with PC clones in the US than they would have with the ST line. (albeit there were still some niche markets the ST catered to)





View Postwood_jl, on Thu Jun 2, 2011 9:02 PM, said:

As poorly as Atari marketed the ST line in the United States, I don't think ANYTHING would have helped, over here. The local Atari dealer (Anchorage) used to buy stock from places like CMO (Computer Mail Order) because they could get STs and he couldn't (problem seemed to grow worse as the 1980s grew to a close until they closed). So even when there was demand for what they did offer, Atari Corp. didn't deliver. A better product won't help, in those circumstances.
Given Atari Corp's position in 1985/86, there was really only so much they could do with marketing . . . especially in terms of sheer promotions/advertisements (unfortunately the backbone of almost everything on the US market -Europe is far more favorable for viral marketing). However, there were a number of areas that Atari was lacking in marketing that didn't require direct spending for saturation advertising.
The biggest one probably would have been having a professional/business-like form factor model that could actually be taken seriously in the business/higher-end computer market.
Supporting a wider range of machines in general could have helped a lot, especially since the higher end models would tend to cost relatively little more to actually manufacture, but tend to drive much higher prices (and profit margins). Hell, having such high-margin models probably would have gone a long way towards helping funding early-on. (they wouldn't be abandoning the low-end either, but expanding beyond it and without really investing in added R&D either -just a different form factor)

That's something that would have been important with or without added expansion support, but expansion would have made it even more competitive. (as would a push for PC file compatibility and other support catering to that like Atari branded 5.25" floppy drives and DSDD 3.5" drive options from day 1 to cater more to PC standards)



As for shortages, from what I understand, a big part of that was diverted inventory to Europe (which makes sense given that was the priority market), albeit any such shortages still imply general underproduction. (and that they chose to limit shortages mainly to the US)
The worst period of this seems to have been 1988 (due largely to the DRAM shortage/crisis).
It's quite ironic that Atari did the opposite with the Jaguar (horrible chronic shortages in Europe ruining their only real chance of a meaningful market -they had basically no chance in the US, but Europe was a real possibility).

Edited by kool kitty89, Fri Jun 3, 2011 4:23 AM.


#7 carmel_andrews OFFLINE  

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Posted Fri Jun 3, 2011 5:34 AM

wasn't that the idea behind the mega series (i.e seperating the keyboard from the main unit) and allowing expansion cards to be made (since i recall you could expand the mega in that way)

Also I seem to recall that atari licenced the TT (and similarly the falcon) for 3rd party manufacturing, i recall that some german and canadian companies made TT's and falcons (clones) using tower configs (like modern pc's) therefore making it easier for the systems to be upgraded

One Q. about the atari plan/proposal for the so called ' blitter chip upgrade' for the original ST series (i.e not STE or mega series, which has them as standard), did atari get around to officially releasing the upgrade or did atari drop the upgrade and simply improve the ST architecture to incorporating the blitter chip (hence the mega series and the STE)

#8 JamesD OFFLINE  

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Posted Fri Jun 3, 2011 11:21 AM

What if people stopped starting what if threads? kool kitty89, do you have a lot of time on your hands?

I don't think it would have made much difference.
The Amiga died in spite of having expansion slots/connections and part of what helped the ST initially was the inexpensive all in one design.

#9 remowilliams OFFLINE  

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Posted Fri Jun 3, 2011 11:29 AM

View PostJamesD, on Fri Jun 3, 2011 11:21 AM, said:

What if people stopped starting what if threads?

What if your aunt had balls, would she be your uncle? Discuss!


:lol:

#10 kool kitty89 OFFLINE  

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Posted Sat Jun 4, 2011 12:39 AM

View Postcarmel_andrews, on Fri Jun 3, 2011 5:34 AM, said:

wasn't that the idea behind the mega series (i.e seperating the keyboard from the main unit) and allowing expansion cards to be made (since i recall you could expand the mega in that way)
The separate keyboard idea was almost certainly there from day 1 . . . why else use both a dedicated microcontroller (with embedded serial interface) and a dedicated ACIA (to decode that serial output back to something the 68k could read) on the 520 ST from day 1 if you weren't planning on a detachable keyboard? (albeit the XEGS did a detachable board without a serial interface, but with a bulky and very short cable and 15 pin connector -I wonder if the annoyingly short cable was due to reliability issues at longer lengths)

The Mega form factor and expansion support are 2 separate issues (some overlapping, but a lot that's totally separate). Expansion or not, they should have had a desktop box from factor from day 1 simply for the professional look (for marketing reasons, especially in the US).
If they wanted any chance o being taken seriously in the "serious" business market, they needed a desktop form factor. (not that they shouldn't have had a console model too -I argued above than an even cheaper model might have been worthwhile, but a desktop machine in addition to the low-end model . . . the desktop wouldn't actually be much more costly to build, but probably a lot more costly on the price end -albeit probably still cheaper than most contemporaries, maybe not as cheap as the Tandy 1000, but probably somewhat less than the Amiga 1000)

As for expansion, they should have pushed it from day 1 from high end systems to the bottom end ones (again, expansion might have even made it more attractive to make even cheaper models that lacked some peripheral ports, RAM, etc). Though, with expansion, not only should there have been console and pizzabox style desktops, but big-box models with internal apple/IBM style slots. (the slim desktops might fit a couple hoizontal mounted slots internally with provisions to an extended external expansion box while the console models would have just 1 port/slot and probably also have support for an external expansion module -the modules would obviously be priced such that the overall cost of computer and module would be at least as much as the high-end box models as to avoid cutting into their bottom line -albeit, perhaps have more limited extensions for a couple slots on consoles to bring them closer to the slim desktops)
Tower models could have been introduced as well.

Having more socketed chips (CPU, SHIFTER, YM2149, etc) would have made expansion more flexible too. (plug-in upgrade for the SHIFTER or sound chip, possible CPU upgrade boards, etc)

Quote

Also I seem to recall that atari licenced the TT (and similarly the falcon) for 3rd party manufacturing, i recall that some german and canadian companies made TT's and falcons (clones) using tower configs (like modern pc's) therefore making it easier for the systems to be upgraded
That was pretty late though, and seems to have been limited to those rather uncommon (and expensive -especially the TT) models. (unless you have any info on other ST models being licensed)

Quote

One Q. about the atari plan/proposal for the so called ' blitter chip upgrade' for the original ST series (i.e not STE or mega series, which has them as standard), did atari get around to officially releasing the upgrade or did atari drop the upgrade and simply improve the ST architecture to incorporating the blitter chip (hence the mega series and the STE)
I've heard similar things, but I haven't seen any details on the issue. It would seem like a blitter upgrade would be rather cumbersome to add to a console ST (it would require internal modification -at best, they could have made up upgrade kits to be installed at service centers).

That and Atari seemed to be that interested in providing hardware upgrades or expansions though, if they had (even changing plans after the fact), they could have been offering various upgrade services for older models (with newer ones adding more provisions for plug-in expansion), like offering the piggyback RAM upgrade at service centers, CPU accelerator installations, sound upgrades, etc, etc.


If there was ever a time for Atari to make a drastic change in their market/business trends, it was 1988 with the DRAM shortage and Amigas dropped to ST prices. (pushing the blitter upgrade out ASAP might have gone a long way towards retaining dominant interest for the ST over shifting to Amiga . . . let alone if they also started offering CPU accelerators, RAM upgrades, perhaps sound upgrades too -be it a DMA sound circuit, or perhaps a YM2203 board to replace the YM2149 -which probably would have either meant a clip-on socket to piggyback on the YM2149, or desoldering the 2149 and soldering in the new module -same thing for CPU accelerator upgrades; clip-on would almost certainly be cheaper and quicker but probably somewhat less reliable . . . having the service centers take and keep the old CPU/sound chips -perhaps send them to Atari to re-use in "new" systems- could have at least partially mitigated the added work needed to desolder the chips -a shame they weren't socketed :P)



View PostJamesD, on Fri Jun 3, 2011 11:21 AM, said:

I don't think it would have made much difference.
The Amiga died in spite of having expansion slots/connections and part of what helped the ST initially was the inexpensive all in one design.
Again, I'm not saying to compromise that low cost or drop the low-end models (hell, even cheaper models might have been merited -perhaps to the point of displacing the 130XE), but to add a consolidated expansion port (probably in place of the cart slot) to low-end models, and more comprehensive internal expansion to higher end models. (and again, a separate issue, but professional looking desktop models should have been there from day 1 -better expansion or not -Commodore probably should have had lower cost Amiga models to complement the A1000 much earlier than the 500, but that's another topic too ;))

Then there's some of the other issues I mentioned that (while not so much expansion related) do tie into the premise of missed opportunities that wouldn't have involved delaying the release (which things like addign scroll registers or DMA sound might have caused), namely the potential for PC file compatibility. (something the Amiga and -especially- Macintosh would have had more trouble pulling off due to incompatible file systems and/or disk formats -neither of which the ST had, other than using single sided floppies initially -and using 3.5" disks when very few people had compatible drives on PCs)



Of course, if Atari failed to push expansion (regardless of easier support for such on the system itself) and 3rd parties didn't take up the slack (and they eventually did for PC), expansion support wouldn't have helped much either.
If they had had decent support, but still never managed to pull off much better sales in the US (the business-like form factor is probably more important than expansion in that respect, but limited advertising funding early on would have been a major problem regardless), Europe still could have had a huge impact from regular upgrades to the systems. (Atari already had the dominant 16-bit computing platform in the late 80s, all they had to do was hold onto it and extend that going forward -as 16-bit became dominant over older 8-bit platforms in the low-end and the 32-bit/nextgen market really started to open up)



Why the Amiga did as it did is a topic all its own, and is far more related to business decisions than any technical ones. (albeit those management decisions had a major impact on the technology end as well)
The expansion issue is more business model/management decision related than technical too. (the idea of closed box designs and forced total upgrades makes sense in a certain school of thought, but by 1985 it really didn't make that much sense -it had Taken Atari/Warner management in some 3-4 years to come to terms with what their engineers had wanted to do from day 1 -that adding flexible expandability was really important)

Hell even the Spectrum and C64 had better expansion support than the ST. :P (albeit, had the ST featured an expansion port, it should have been more comprehensive than either of those . . . the ST's cart slot was weaker than either -or the Tandy's cart slot, or MSX, etc, etc)

#11 lp060 OFFLINE  

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Posted Sat Jun 4, 2011 11:45 AM

View PostJamesD, on Fri Jun 3, 2011 11:21 AM, said:

What if people stopped starting what if threads? kool kitty89, do you have a lot of time on your hands?

I don't think it would have made much difference.
The Amiga died in spite of having expansion slots/connections and part of what helped the ST initially was the inexpensive all in one design.

I agree on both points. :D




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