Sorry but I'm not reffering to that at all. I was reffering to M$ licensing fees.This is how come they dont have to make money on the console.
from: Cnet..
http://news.cnet.com..._3-5827110.html
Microsoft is looking to squeeze a profit out of the gaming market with a new royalty program tied to the release of its next Xbox console.
Only accessory makers that get Microsoft's blessing and fork over a slice of their sales to the software maker will be able to produce Xbox 360 game pads, steering wheels, joysticks and other controllers.
In addition, in order to ensure that only authorized products connect to the new console, Microsoft is adding a security mechanism that will be available exclusively to those who sign a deal with the company, according to documents from a peripheral company filed with the SEC. The Xbox 360 console,
announced in May, is slated to go on sale this holiday season.
News.context
What's new:
Microsoft has introduced a program to get royalties by restricting accessories for its upcoming Xbox 360 update to authorized makers only.
Bottom line:
The program could be part of Microsoft's goal of turning a profit with the console, something it wasn't able to do with the previous Xbox.
Also reffering to section 9.5 of the XBOX 360 PUBLISHER LICENSE AGREEMENT
Software Title License. Subject to the prior approval of Publisher (not to be unreasonably withheld or delayed), Publisher grants Microsoft a fully-paid, royalty-free, worldwide, non-exclusive license (i) to publicly perform theSoftware Titles at conventions, events, trade shows, press briefings, public interactive displays and the like; (ii) to use the title of the Software Title, and screen shots from the Software Title, in advertising and promotional material relating to Xbox 360 and related Microsoft products and services, as Microsoft may reasonably deem appropriate; (iii) distribute Demo Versions with the
Official Xbox Magazine , as a standalone product with other demo software; and (iv) distribute SoftwareTitle trailers via xbox.com. Publisher may also select Online Content for inclusion in public interactive displays and/or compilation demo discs published by Microsoft, in which case Publisher grants Microsoft a fully-paid, royalty-free, worldwide, transferable, sublicenseable license to broadcast, transmit, distribute, host, publicly display, reproduce and manufacture such selected Online Content as part of public interactive displays and compilation demo discs, and to distributeand permit end users to download and store (and, at Publisher’s discretion, to make further copies) such Online Content viapublic interactive displays.
From wiki: Despite the relatively strong sales figures, Microsoft's gaming division was losing money. Through 2005, the Xbox gaming division had lost over $4 billion,
[185] However, Microsoft expected the console to start making money in 2008.
[186] due to a
loss leader market strategy of selling consoles below cost in order to obtain
market saturation and gain profits on software and peripherals with a much higher
profit margin.
[187][188] Additionally, Microsoft took a charge of $1 billion dollars on its June 2007
Income Statement to account for the cost of replacing
bricked Xbox 360s
Also about the Wii.
http://www.gamespot....ii-sold-6201833
Edited by skaredmask, Wed Feb 22, 2012 3:32 AM.