The ad depicts a family driving through the mountains, when something large impacts their windshield HARD. It turns out to be a BMX biker guy who missed a jump off a cliff (or just happened to land on the car when jumping off the cliff, who cares). The biker gets up, smiles at the family whose car he just wrecked, then gets on his bike and goes back to doing whatever the hell idiots like him do.
Now, this is where I get to be a crumudgeonly old man. What crap is this? Am I to assume that falling off a cliff onto a MOVING car is completely harmless and I will walk away smiling? No, I am not. But a 12 year old might. Oh sure, there is a small white print disclaimer that appears on screen for all of 2 seconds, but PLEASE. Kids are totally into this stuff, and they want to do "extreme" crap like this, and often do. I mean, we live in a "Jackass," reality TV society now. People are CLEARLY not smart enough to know NOT to do this kind of crap.
Now sure, any kid with common sense will see this and know better, but how many kids REALLY use common sense when it comes to wanting to be cool?
In my mind this is irresponsible. I mean, they can't advertise a guy drinking a beer and then driving a car in a Bud Light ad, but they can advertise this? Dumb, dumb, dumb.
Now, please tell me how old I am acting and why I'm wrong.














