Below is my take on the relative rarities of the Sears picture label carts. The groups are listed in order of descending rarity. Within each grouping, I feel the rarities are about equivalent. I tried to keep the groupings as broad as possible to avoid complicating things with distinctions that are too fine.
Asteroids
Canyon Bomber
Dodger Cars
Gunslinger
Night Driver
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Adventure
Arcade Pinball
Baseball
Basketball
Breakaway IV
Chase
Demons to Diamonds
Math Gran Prix
Missile Command
Poker Plus
Pong Sports
Race
Stellar Track
Submarine Commander
___________________
Berzerk
Blackjack
Haunted House
Maze
Outer Space
Pac-Man
Space Combat
Space Invaders
Speedway II
Star Raiders
Warlords
Yars' Revenge
I think 6 is a good rarity for the first grouping (Asteroids, Canyon Bomber, etc.). Some carts in that grouping are already 6's. Subterranea, Spy Hunter, Mines of Minos and Marauder are other rarity 6's and my sense is that the carts in the first group are on par with these titles. The carts in the last group (Berzerk, Blackjack, etc.) feel like 4's to me. I guess that leaves 5's for the middle group. I could probably split the middle group in two, but, like I said, that would probably just complicate things.
As for Superman, there are only two, maybe three, known copies, so I feel it deserves a 10.
I'm sure some of you completely disagree with me
I think it's important to point out that the Sears picture labels aren't high-profile carts and they rarely appear in single-cart auctions on ebay. This can make it more difficult to track them down, but it doesn't necessarily mean that they are rare. Our individual experiences acquiring these carts can affect our perception of their rarities. Some of us may have spent years tracking down Gunslinger. Others may have had no trouble finding a copy of Gunslinger, but, instead, had a difficult time just finding Berzerk. I think we have to be careful to not let rarity designations be overly influenced by our perceptions of availability.














