Starting in August 2005, Curt Vendel, who spearheaded Atari's entry into the dedicated games market and was the lead engineer for the Atari Flashback and the Atari Flashback 2, began dropping hints of a new console from Atari, one that would build on the Flashback 2's success and would break new ground in the dedicated games market in the process. I speculated that Curt was working on a product based on the hardware from the Atari 400/800 series of personal computers, and in a series of posts (here, here, here, here, here, here, and here), I laid out my ideas about what the Flashback 3 should be and why the Atari 400/800 hardware would be the perfect choice for it. As it turns out, Curt himself posted a series of tentative specifications that came very close to (and in many ways exceeded) these early predictions:
- An Atari 800 computer, packaged in an Atari 5200 case.
- Function keys/buttons under the silver strip (on the console) for pause, select, keypad, etc.
- A pair of Flashback 2 joysticks.
- An SD card slot in the front of the console, acting as D1:
- Internal footprints for mounting optional connectors (legacy Atari 800 cartridge port, SIO port, PS/2 keyboard, and VGA output).
- Built-in SIO2PC connector for uploading/downloading software to and from the console.
- Built-in composite video and audio outputs.
- A library of packed-in games, installed on an SD card.
Okay, on to the specifics. Why should the Flashback 3 be based on the Atari 400/800 computer, of all things? I'd like to propose the following five reasons:
- The Atari 800 computer series continues to be recognized today for its historic importance and nostalgic significance. The Atari 800 computer recently ranked 14th in PC World's list of the Top 25 Personal Computers of All Time; its chief rival, the Commodore 64 (which has already been used by Mammoth Games as a successful dedicated game platform), was not even mentioned on this list. It was a computer platform that was sold and supported by Atari for thirteen years, and in that time, it introduced millions of people--including individuals as prominent as Sid Meier--to the world of computers. The prominence that the Atari 800 continues to enjoy will enhance the recognizability and brand awareness of the Flashback 3, just as the ongoing popularity of the Atari 2600 added to the recognizability (and thus the commercial success) of the Flashback 2.
- The Atari 800 hardware, originally designed as a next-generation gaming system, is a powerful and cost-effective platform that is capable of delivering a wide variety of game concepts. The library of entertainment software released for the Atari 800 series during its lifetime consists of tens of thousands of quality titles, designed to appeal to a diverse audience of users. It includes definitive home ports of classic arcade games that continue to have significant name recognition today, as well as engrossing home computer titles (such as M.U.L.E., Lode Runner, and Archon) that are among the most popular computer games ever made. Some of the best games in its library (such as Star Raiders) are Atari exclusives, and because the Atari 5200 SuperSystem was built on the same hardware base, the complete library of Atari 5200 games can also be played on the Atari 800 with minimal modification. By choosing the Atari 800 hardware as the basis of the Flashback 3, Atari can leverage this massive built-in software library and can assemble an attractive collection of built-in games for the Flashback 3 that will appeal to every target demographic.
- As a home computer, the Atari 800 was designed to be easy to use and expandable, and Atari can exploit this inherent expandability to open up new earnings opportunities for the Flashback 3. The specifications outlined by Curt Vendel include a memory card slot that is seen by the Flashback 3 as an ordinary disk drive, which opens up the possibility of creating additional game cards containing disk-based Atari 800 games. As mentioned above, the Atari 800 library includes a large number of titles that can be affordably licensed and inexpensively distributed on memory cards, thus giving Flashback 3 owners the ability to easily add new games to their consoles. Atari successfully used a similar strategy in 1987, when it used the Atari 800 hardware as the basis of the Atari XE Game System (XEGS) and distributed disk-based Atari 800 games for the XEGS in cartridge format. This is a benefit that will give the Flashback 3 a significant advantage over competitive products from Radica and Jakks Pacific, as none of those products presently allow this level of expandability. It will also give Atari the opportunity to tap the significant library of educational and programming software for the Atari 800, thus opening new markets for the Flashback 3 above and beyond casual game players.
- The Atari 800 computer continues to enjoy a large and active community of users, made up of individuals from around the world who continue to break new ground and develop new software for the system. Recent releases such as Beef Drop and Castle Crisis, and the soon-to-be-released Adventure II, are representative of the enthusiasm of these users and of the significant skills they possess. In addition to being a built-in market for the Flashback 3, this community can become a resource for Atari for the development of new software titles.
- One of the most well-received aspects of the Flashback 2 was its packed-in joysticks. These joysticks were modern updates to Atari's classic CX-40 joystick, and they were designed to preserve the instant recognizability of the CX-40 while rectifying many of the CX-40's most common points of failure. Atari has already invested in the design of these joysticks, and because the Atari 800 used the exact same joysticks, Atari can leverage this investment (and thus save money) in bundling these same joysticks with the Flashback 3.
As you may have guessed, there is only one individual who can meet all of these requirements: Curt Vendel. He and his team at Legacy Engineering brought all of these qualities to the Flashback 2, as well as a genuine passion for Atari and its history. This is a contribution that should not be underestimated, because when a product is built without that kind of passion and that kind of love, it can easily become a disastrous failure. A prime example of this is the line of Atari Keychain Games from "Basic Fun." I was an outspoken critic of this series of products, and in an AtariAge discussion thread that I started about them, I did not hesitate to say exactly what I thought of Basic Fun and Atari for allowing the distribution of what I felt was shoddy merchandise. From the publicity that it got on websites such as Armchair Arcade, and from the public and private feedback that I have received, I know that I am not alone in these opinions.
The Flashback 2 was a success because it was built by and for people who love Atari, and who are hungry to see classic Atari hardware and software on the market again in its best possible state. The Atari Keychain games were a failure because they were built by people who didn't seem to care. If Atari wants a product that can succeed as the Flashback 2 did, and if it wants this product to be built with the same kind of care that made the Flashback 2 a success, it will seize the opportunity to undertake the Flashback 3 project as soon as possible, and it will enlist the aid of Legacy Engineering to make the Flashback 3 a reality.














